Once upon a time, there was no such thing as "green." There was no fad, no craze, no movement telling us to be natural. Back then being natural wasn't about being trendy. It was about doing the right thing.
We did it for ourselves and those around us. In our kitchens. In our gardens. We vowed to provide only the very best for each and every member of our family.
And our pets are definitely family.
So we set out 25 years ago to make a better pet food, something we could be proud to serve our best friends. Something that just felt right. It became our mission, and "Every Ingredient Counts" became our philosophy.